Even with the dollar about as strong as Pee Wee Herman against the Euro, Las Vegas courses are struggling to draw European golfers. It is not about getting Europeans to Vegas. Walk The Strip and you are guaranteed to run into French, German and Dutch accents galore. Europeans love Vegas.
They just do not love Vegas golf. As Eileen Crawford, the sales manager at the Hyatt Regency Lake Las Vegas, explains it, it is simply hard to get the European golfers to accept Vegas’ golf prices. They are used to paying 40 Euros back home for a course equal to a $175-$200 dollar track in Vegas. The exchange rate may be great, but it’s not that great. (I’ll have a story coming up on Vegas’ European golf problem soon.)
Which once again proves one thing. Golf in the U.S. is too often ridiculously overpriced. Seduced by the easy riches of the golf boom in 90s, too many courses jacked their prices up to sky high levels that push many golfers away. The Europeans come to Vegas to gamble, eat good meals and see shows. They leave their clubs at home. For good reason.
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Katharine Dyson:
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years, in fact its already started.