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High-ticket courses' rip off extras

Wednesday March 2, 2005 | 21:35:11 218 words, 1451 views
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There’s nothing worse than a $200-plus course that turns around and tries to charge golfers $10 for a yardage book that looks like it cost 50 cents (maybe) to produce. When are these high-end, high-dollar, supposedly high-class courses going to learn that gouging the customer for every last nickel is not the way to build any course loyalty. You’re already suctioning out the golfer’s wallet. No need to turn him upside down and shake out his pockets as well.

It’s amazing how a little cheap freebie can change most golfers’ view of the experience. Give them a sleeve of souvenir balls, a towel with the course logo, heck a yardage book and they suddenly think they’ve gotten a great deal. Forget the $25o on the credit card.

No one’s saying to hand out the now-standard $75 polo shirts (news flash, even Ralph Lauren isn’t getting $75 for a real Polo shirt). Just don’t let your greed ring out from the clubhouse rooftop. The PGA West-managed Greg Norman Course in the Palm Springs area is one of those high-end coures that hits a golfer for every extra charge it can possibly think of. This course is just one of many that should know better.

They deserved to be called out just like the rest of the rip-off extra overchargers in the coming months.

Comments:

Comment from: Scott P [Visitor]
I agree with you completely....I have been gouged by many courses here in Northern California so many times that I would rather just play the Muni and bump my putts into the hole!! as for a course that offers "freebies" Whitney Oaks in Rocklin, CA is great. If you are a first-timer at the course they GIVE you a sleeve of balls, a yardage book (very detailed), a divot tool and a bucket of balls. All this for $45 during the week and oh yeah a cart. The course staff are very courtious and knowledgeable and the conditions are almost always in tip top shape. Though course design shows the complete arrognace of Johnny Miller, there are enough holes that are fair and challengeable to make it through the gimmicks! (10,11,12). Let me know where there are other course like this and I will take the group there as well.
Sincerely,
Scott P
Permalink 2005-03-08 @ 18:33

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