PGA Merchandise Show: Custom fitted club sham continues
Why not just take diet advice from John Daly?
If you’re a 4-foot-8 man or a 6-foot-6 woman, by all means get those clubs custom fitted.
The rest of us are probably safe. The idea that the average mid to high handicapper hits the same club the same exact wrong way every time, instantly cured by getting that driver adjusted to their slice, is laughable.
Old-time charlatans used snake oil. New ones rely on computer simulations with a lot of colored lights.
I’ll stick to my cheap off-the-rack aluminum and hit them just as bad as you.
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I'm a 6'2", 10 handicap that plays 1/2 extended 4 degrees upright. If I take a standard length and lie set of clubs and try to play a round, I play to about an 18. For very upright or very flat swingers, trying to play with standard lie clubs can be a very frustrating experience.
But yeah, all that other stuff is pure snake oil. Every time I see those 'Perfect Club' commercials, I find myself doing my Peter Kessler impression all day. What a goof.
Custom fitting makes a HUGE difference and the thing is you guys think is only about your height. That is actually one of the things that we change the LEAST often. It accounts for only about 10% of custom fitting a golfer.
ANALOGY FOR YOU: When you buy $400 suit do you get it tailored in just the length or in other areas?
Then why when you spend $1000 on a set of clubs do you not get it properly tailored to your body?
My take is that people should spend that difference (the extra money they put on fittings) on lessons, and getting their swings down. Then once they have gotten under a 10 handicap, worry about customization.
Ron, good call on swing speed. Much agreed with that.
Dan Sueltz, Founder and CEO
D'Lance Golf Performance Center
1)The majority of golf club manufacturers love what you have said here. (And by the way, they are controlling this agenda.) As long as they can "pretend" to have clubfitting systems, or have the public believe that clubfitting is bogus, the average golfer will continue to buy lots of clubs that end up in their closet. And the manufacturer can avoid serious training costs for fitters and cost of building sets to meet individual specifications. (And research shows that golfers who have had genuinely correct fittings keep their clubs for 11 years... oooops....)
2)The average club pro and golf teacher love what you wrote. That way they never have to take responsibility for their service and lessons -- It can always be the consumer's fault that they can't be better golfers and their handicaps don't go down. And the pros can avoid the costs of providing excellent equipment and teaching training and service. Most golf teachers are teaching their golf students to "compensate" for their ill-fit equipment and under pressure, those compensations evaporate. The Pros could actually make more money by learning to fit and teach to the individual, but they just don't want to work that hard... or they just believe your line of thinking...
3) The golf magazines love what you wrote -- golfers will keep buying their mags, trying to change their swing with monthly tips, when 70 - 80% of their ball flight problems could be cured by better fit equipment. And of course the mags love that the equipment companies contiune paying the mags to run their HYPE advertising
The TRUTH is that a "state-of-the-art" equipment analysis will positively change a golfer's game forever. For years we have seen it every day, over and over again....
You are invited.... Come on out to Scottsdale, visit with me and Gary Blaisdell, one of the very best equipment specialists in the industry (including Putters) and experience first-hand what our combined 50 years of experience in this can provide any golfer.... State-of-the-art Equipment Analysis and prescribing Individual Specifications IS available... the club manufacturing industry does not want us to let the TRUTH out, but IT IS AVAILABLE NOW. Come see for yourself -- you will hit a club that you KNOW is better fit for you... and you won't go back...
And THEN, Chris, you can write an "informed" column on golf equipment.
Past National President, LPGA Teaching and Club Professional Division
Gary Blaisdell, CEO
Blaisdell Performance Systems
As for the idea that only the latest flashy gimmick will suit your game one of my regular golf buddies (4 handicap), has played for ten years with a putter purchased for £10 from Argos (America Walmart) he would'nt swap for anything else that should tell you all you need to know.
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