Square driver heads are the new big thing that are going to revolutionize the game, according to a host of the major club manufacturers at the PGA Show. The next big thing in a never ending run of next big things.

Not all the giant equipment companies are buying in though.

TaylorMade is staying resolutely old school in at least the shape of its driver heads. Back in the PGA Show for the first time in three years, the company is still beating to its own slightly maverick drummer (this is golf, nobody’s truly maverick) and resisting the square craze.

TaylorMade’s not fighting quietly either. Company reps are virtually waging an anti-square driver campaign. They’ll knock them to anyone who’s willing to listen.

“There’s a couple of things with the square,” TaylorMade’s Brian Bazzel said at the company’s mammoth walk-in exhibit with splashes of red everywhere. “We still like the traditional look and shape. And any gain in MOI (moment of inertia) with the square comes back to bite you in backspin on miss shots.

“For the average golfer, your misses are going to be worse with the square driver.”

At least, he didn’t say they smell too.

For more on this equipment feud - and Callaway and Nike are probably the biggest square driver pushers - stay tuned to TravelGolf.com.. There will also be complete reviews of TaylorMade’s new Burner Plus driver, which comes in at 460cc, and many others.

For a little healthy venom in a show full of backslapping, just ask a TaylorMade rep.