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Comment from: Ron Mon [Member] Email
You get two? We get 1.5. Remember the old days (1980s) of the British Open for Men (new name of the event...like it?), when they got little coverage? Well, the women have to work for it, as you imply. Unfortunately for them, their Tiger-In-Waiting was derailed, and they'll have to search high and low to find a replacement female to carry the tour. Maybe they'll take the group approach, since women are much better at creating community than men.
2007-08-05 @ 07:51
Comment from: Dave Marrandette [Visitor]
Excellent point, Chris. It's beginning to look like Bivens has never done any marketing at all.
2007-08-05 @ 07:58
Comment from: Judge Smails [Visitor] Email
When are you people going to get it? Not that many people are interested in their third-rate tour; it's as simple as that. Women's golf is just a bit like Barack Obama, in that to some extent it's a media creation; the only difference is that Obama is more marketable and the media are far more interested in buttressing his fortunes.

You can't make a silk purse out of a sow's ear. Ever hear of the Colorado Silver Bullets?
2007-08-05 @ 10:23
Comment from: Rick Montenegro [Visitor] Email

If they'd get the viewers, they'd get the air time.

But they don't.
2007-08-05 @ 13:05
Comment from: Brooklyn [Visitor]
We get it Judge Smells, you're a crusty old white guy and have no use for anything or anybody but other crusty old white guys!
2007-08-05 @ 20:42
Comment from: Joe Cool [Visitor] Email
You forgot that during that 7.5 hours of coverage, 3.25 hours were commercials. The women's purse was a little over $1,000,000 while the men's purse was just over $7,000,000. I just love equality in sports!!
2007-08-05 @ 21:41
Comment from: Joe Cool [Visitor] Email
You forgot that during that 7.5 hours of coverage, 3.25 hours were commercials. The women's purse was a little over $1,000,000 while the men's purse was just over $7,000,000. I just love equality in sports!!
2007-08-05 @ 21:42
Comment from: JR [Visitor] Email
Joe Cool... the women can have access to the larger purses..all they have to do is qualify for the tournament while competing from the back tees... (unless you're Michelle Wie then you get everything handed to you).
2007-08-05 @ 22:10
Comment from: Brandon Tucker [Member] Email
The purse was $2 million not $1...

But I was also bummed out about the (lack of) coverage. How was Reno-Tahoe worthy of replays over the Women's Open at St. Andrews?! Clearly current exposure is not living up to potential.
2007-08-06 @ 02:22
Comment from: Rick Montenegro [Visitor] Email
The $$$$ they make is directly proportional to the asses they put in the seats.

It's that way in every sport and has nothing to with gender beyond what the viewers want to see. Apparently they don't want to see much women's golf.
2007-08-06 @ 07:29
Comment from: The Constructivist [Visitor] Email
Yeah, but it doesn't help when the golfy media features stories on the slowness over the quality of play. And (up till the last round Sunday) focused on Ochoa's shortcomings (choker! hasn't won a major! needs to validate her #1 ranking) rather than on potential showdowns between her and Sorenstam or her and Pak. But I guess that's part of the problem--if people who are paid to write about the sport can't be bothered to come up with interesting story ideas, that attention deficit disorder needs to be taken on head-on.

Bivens's major problem is she can't figure out how to turn the globalization of women's golf into an asset for an American tour. It seems like the major promotional efforts are reserved for the young Americans. While it's true they've been having great seasons, so have Jee Young Lee, Mi Hyun Kim, Se Ri Pak, and Seon Hwa Lee. But the key problem is with the way they handle Ochoa. She has a Tiger-esque lead on her top competitors, but you don't see much effort to promote her.

Maybe she should try to qualify for some men's events!
2007-08-08 @ 04:43
Comment from: Oui Oui Oui [Visitor] Email
The reasons people don't care to watch the Women Open is because Lorena is a foreing national, not terribly attractive, and do not generate buzz.

I believe Ping only signed her to a contract a couple of months ago after she became #1 ranked female golfers in the world even though she has been playing Ping equipment since she was 16.
2007-08-08 @ 17:31

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