Sunice delivers trendy choices in 2011 spring golf outerwear line

Dreaming of spring, it’s time to start shopping for this golf season’s hottest new fashions.

Start with Sunice, a great Canadian outdoor outfitter that caters to golfers and skiers. Showing how far Sunice has grown in stature the past couple of years since coming to America, the PGA of America chose Sunice as an official licensed product partner for the 2011 and 2012 PGA Championship as well as the 2012 Ryder Cup. This includes selling logoed merchandise at green grass facilities nationwide and selling merchandise to the public on-site in the PGA Merchandise Golf Shop during event week.

Sunice understands what off-season conditions in extreme locales such as Michigan is like. They are cold, wet, unpredictable. And without the proper clothes, downright miserable.

Sunice’s 2011 Spring Outerwear Collection is highlighted by new features that offer both fashion, function and new colors to choose from. Striking blues and reds add a splash of personality to traditional black and gray.

I’ve always thought of Sunice as a jacket-first kind of company but wearing my new Hurricane Bentham Windstopper Sweater shattered that stereotype. I’m not sure what I like more: the way it feels or the way it looks. It’s a full-length, zip-down with a high neck. It’s not heavy like a winter sweater but feels warming and snug. Its smooth inner lining is soft and comforting, not shaggy like other golf sweaters. I never want to play golf in cold weather, but when it comes this spring, I’ll be ready.

Sunice offers the Hurricane, Tornado and Typhoon lines to give golfers variety.

The men’s Hurricane Collection, engineered with GORE-TEX® Paclite® and GORE-TEX® Performance Shell technology provides durably waterproof, windproof and breathable comfort and protection. The improved Ultimate V3 Jacket is lighter, has a quieter GORE-TEX® Performance Shell and comes in black with charcoal or red with platinum.

Sunice also expanded its women’s Hurricane line with an additional GORE-TEX® Paclite® Suit. It’s an all-white hooded jacket with gold accents.

“Sunice understands that golfers, like all athletes, want to be completely focused on their performance, especially during inclement weather,” Yvonne Erickson, Fabrics marketing leader at W.L. Gore & Associates, said in a statement. “This established and respected brand chose GORE-TEX® brand products, knowing that these technologies provide the best performance and protection available. We appreciate the collaboration with Sunice and look forward to continuing to support the golf market in the future.”

The more affordable Tornado Collection doesn’t have GORE-TEX, but it still offers a four-year waterproof guarantee. Its Sunice® FlexVent™, a versatile, breathable, waterproof knit garment, is highly regarded. “We believe this is the future of waterproofs because of the FlexVent™ fabric’s unique soft hand feel and super-quiet laminate,” Sunice President Mark Fletcher said in a statement.

For more, visit sunice.com. Check out past reviews, here and here.