The new "Hackler" golf course at Coastal Carolina University near Myrtle Beach honors visionary

It’s only fitting that General James (Jim) Hackler, Jr., be recognized around Myrtle Beach.

The former Quail Creek Golf Club in Conway changed its name to the General James Hackler Course at Coastal Carolina University on Nov. 11. The Hackler course (as it is known) is fresh off a summer renovation that included the installation of new MiniVerde greens, the removal of more than 60 bunkers, and the construction of several relocated greens.

Hackler helped put The Grand Strand on the map for golfers. Hackler, a two-star Air Force General and World War II fighter pilot, revolutionized the Myrtle Beach golf industry with the concept of combining tee times and accommodations to form the region’s first golf package.

He also was an industry mover and shaker back in the early days of Myrtle Beach. Hackler was instrumental in the 1972 opening of Bay Tree Golf Plantation, Myrtle Beach’s first three-course facility, and helped bring the 1977 LPGA Championship to Bay Tree. Hackler was also active in the ownership and development of Heather Glen Golf Links, Robber’s Roost, Possum Trot and The Classic Group.

Hackler passed away in 2007 but thankfully his legacy will live on through the golf course.