Bridgestone's new e series of golf balls could be a fantastic fit for your game
Nobody tries harder to fit the right ball for each individual player than Bridgestone Golf.
Bridgestone, located in Covington, Ga., gives customers numerous outlets to find a ball that caters to the strengths, and minimizes the weaknesses, of their swings. The best way to join the “Bridgestone Ball Fitting Challenge” is to attend a live ball-fitting. Golfers can find a fitting nearby pretty easily (click here for the schedule). By plugging in my zip code at the website, I found five different places within 30 miles of my house that would offer one in the next month. Not bad.
There’s also the B-FIT live chat online, where a Bridgestone fitter can answer any questions and guide you through the process. I took the easy way out and filled out the online Ball Selection Guide (which starts here). It was a quick process that asked a series of questions, leading to a recommendation. My No. 1 recommendation was the TOUR-330RX, but I was more interested in the newest Bridgestone ball recommended third, the e6.
Bridgestone’s new e series was created by analyzing the data from more than 200,000 ball fittings. Of those 200,000 fittings, a total of 81,161 consumers have been fit into an e series model (e5, e6 or e7).
My recommendation noted that the e6 is the softest multi-layer ball on the market, providing side spin reduction while helping the ball fly straighter and longer. I also like that it is available in white, yellow and orange. Yellow balls are great, but I’m intrigued enough to maybe give orange a try as well.
All three e series models have experienced an aerodynamic upgrade, utilizing a new 326-seamless dual dimple pattern. The new pattern features 6 percent larger dimples and 2.5 percent more surface area coverage to help reduce drag and increase lift. The new balls, released in February, retail for roughly $38 per dozen.
Golfers are told to get fitted for everything else - shoes, clothes, irons, putter and driver. Isn’t it time to get fit for the ball, too? Best of all, unlike many other fittings, this one is free.
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