OGIO launches its 2013 fall and winter collections of cool golf fashions
I’ve stereotyped OGIO all wrong for too long. I suspect I’m not the only one.
When I think of OGIO, I see my OGIO carry-on travel bag, which has traveled the world with me over the past decade. It’s so old and still never falls apart.
I should be thinking about golf fashion instead. Two of the best dressed professional golfers – PGA TOUR player Aaron Baddeley (pictured above) and Ben Kohles (who plays on the Web.com Tour) – represent the company. OGIO was founded in 1987 and is based in Salt Lake City.
The company’s new line of fall and winter gear features a young, vibrant look guys my age love, despite our faltering physique. We might not look young as we used to (insert wise crack here), but at least we want to feel young and give off the impression that we still are.
The latest collection mixes head-turning prints, plaids, stripes and solids with technical fabrics that feel great and perform against all types of weather with moisture wicking and UV-resistance properties. It includes a full line of shorts, pants, polo shirts and outerwear.
My favorite OGIO shirt, an orange-and-white striped gray Moxie polo, doesn’t hang long in my closet. It’s either on my back or in the laundry because it has moved into my regular weekly rotation. I’m a sucker for the color orange. Always have been. It’s a shirt that immediately catches the eye.
The bold striped pattern of the Atrix polo makes up for its lack of color. It’s simply gray and white stripes with solid gray on the collar and the three-button placket. Yet it still gives off some funky attitude. Pictured below is the OGIO chassis.
My pair of black plaid Groove Pants (check out a white pair in the picture below) are made of a performance stretch-woven fabric. The material feels strong and athletic, almost like a lighter pair of rain pants. After years of playing golf in tan khakis and run-of-the-mill dress pants, I love new stylish pants like these. It’s not loud and proud like Ian Poulter, but it’s just brash enough that people will notice. I like that.
“Our goal is to provide golfers with uniquely stylish men’s fashions intended to raise adrenaline levels at first glance,” Tom Gocke, Global VP of OGIO Golf, said in a statement.
Count me among the converts who finally recognize OGIO for its fine golf clothing and accessories, not just its luggage. It’s not surprising that apparel is OGIO’s fastest growing golf category. It is now available at the top 400 golf shops and at www.OGIO.com.
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