Troon - golf's influential management company - raises awareness against prostate cancer
Troon’s efforts to raise awareness for prostate cancer this month hits a little too close to home for me.
I’ve had two people near to me recently diagnosed with prostate cancer, an uncle and the father of a best friend. While October’s National Breast Cancer Awareness Month gets all the headlines, the fact that September is National Prostate Cancer Awareness Month tends to get overlooked too often.
Troon, a high-end golf-course management company based in Scottsdale, Ariz., is currently flying blue-checkered flags on every 18th green of courses it manages to remind golfers about the importance of detecting prostate cancer early. Likewise in October, during National Breast Cancer Awareness Month, pink pin flags and cups will be used to raise awareness about breast cancer prevention screening exams.
The American Cancer Society reports that 77 percent of all cancers are diagnosed in those who are 55 years and older, making the message of early detection especially relevant to golf’s core demographic.
“Nearly everyone has found themselves faced with challenges brought on by cancer, whether battling it themselves or standing beside a friend or loved-one who has,” said Troon’s Executive Vice President of Operations John Easterbrook in a statement. “We believe this collective effort by Troon facilities will serve as a powerful reminder about the importance of detecting cancer before any symptoms are noticed.”
The American Cancer Society indicates that cancers found as a result of their symptoms are often larger and more likely to spread. Early detection exams can catch cancer before symptoms start, and are believed to save thousands of lives each year. Doctors believe that even more lives could be saved if more people took advantage of these exams.
So far, it appears my uncle and friend’s father are doing well while receiving treatment. The recovery from chemo has kept my uncle from playing as much golf as he would like, a concern every golf course should note.
Troon’s reach is vast, but it would be wise if other golf clubs joined the initiative as well. Troon oversees operations at Troon Golf (daily-fee and resort courses) and Troon Privé (private club) properties located in 32 states and 26 countries.
Protecting the health and well-being of the game’s core customers not only makes good business sense, but it’s just the right thing to do. Don’t be shy, gents. Go get checked. Your loved ones - and your golf buddies – will thank you.
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