Upswing Golf: Ya gotta love plucky new equipment companies

I once quoted some percentage of start-up golf equipment companies that go belly-up in less than three years. I can’t now find that percentage, but since it was a few years ago that I quoted it, the figure is probably outdated now anyway.

The point is that the percentage was HUGE. Way more companies go out of business than make a go of it, much less become clubhousehold names. (I think I just coined a new term!)

Perhaps this is why I have such a soft-spot for plucky new equipment companies. (Maybe it just never filled back in after that lawn-dart accident.)

I recently received some clubs from one of those companies, called Upswing Golf. Upswing founders Richard Merk and Bret Larsen have tons of experience with major golf club manufacturers, but in the fickle world of sticks, that doesn’t mean as much as you might think.

Upswing’s clubs have a great classic look, and the design principles are solid: Proven technology with no gimmicks and no window-dressing at a reasonable price. These jet black beauties look a bit like my grandpa’s old PowerBilts, and make me feel a bit like Fuzzy Zoeller at his first Masters when I waggle them.

Keep an eye out for the full review, and keep a place in your heart for the little guy just trying to make it in this crazy, mixed-up world.

Or, if you’re not fond of underdogs, beat him to death with your Big Bertha.