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Us: Play badly, switch clubs; Wie: Play badly, switch people
Thursday October 19, 2006 | 11:44:10 368 words, 10508 views
I’ve remained largely agnostic about Michelle Wie. If she’s having fun and playing well, then it’s fun to watch her. If she’s not, well, then is gets a bit sad. I do believe, however, that we’re observing a pattern in both her game and her reaction to it. Wie has played badly by any professional standards in her last several outings. First, she fired her caddie. Now, she’s re-jiggering her management team. Here’s the entire, rather brief press release from yesterday: ————————————- October 18, 2006 Statement on Greg Nared Joining Michelle Wie Team at William Morris Agency NEW YORK - The following is a statement by Sunshine Consultants about the addition of Greg Nared to the Michelle Wie Team at the William Morris Agency: “We are excited today to announce that Greg Nared will join the Michelle Wie Team at the William Morris Agency as Vice President, Golf Division, becoming a member of a unit headed by WMA President David Wirtschafter, Senior Vice President Jill Smoller, and Vice President Philip Button. “At the same time, we are sad to see Ross Berlin, who preceded Greg in his position, leave to pursue a great opportunity with the PGA TOUR. Ross was a trusted and valuable member of our team. “Greg Nared comes to William Morris from Nike where he has been for 15 years, most recently as the Special Projects Manager for the Nike US Sports Marketing Division. Before that, he served as Nike’s Business Affairs Manager for Tiger Woods during the first eight years of Tiger’s career. Greg joins the team as we look forward to an exciting and successful 2007.” You’ve done that before, you say? How’d it work out for you? Wie appears to be taking a similar approach, but instead of getting new clubs, she’s getting new people. I guess we’ll see how it works out for her. I do wish her well, but somewhere inside me, I hear soft, ominous music growing a bit louder. 
Comments:
Comment from: Paul W [Visitor]
The guy quit for a job at the PGA, Wie didn't fire him. Typical posting at this site, unencumbered by facts. Do you guys stay up late dreaming up this stuff?
Next year I hear Wie is planning to change schools. Are you going to say she was blaming her school for her "bad" results. Oops, I shouldn't give you any ideas for future posts.... 
10/19/06 @ 12:21
Comment from: JR [Visitor]
Paul....if you read the article carefully,
he didn't state that MW fired the agent, just changed her team....
10/19/06 @ 13:52
Comment from: Banana Boat Bill [Visitor]
I dont think they changed managers because of Michelle's poor play. It looks like Greg Nared is sent in because he was responsible for signing Michelle up to her multimillion dollar endorsements.
________________ http://www.honoluluadvertiser.com/apps/pbcs.dll/article?AID=/20061019/SPORTS09/610190336/1054/SPORTS "Nike manager is Wie's new agent... ...Greg Nared, a Nike manager who spent nearly three years recruiting Wie to the swoosh. Nike signed her to a five-year deal when she turned pro last year at age 16" ___________________ Now that Michelle is looking like a poor return on their investment (at least in the short run), Nike sends their man in to take charge of the chaotic situation. I expect from now on, Michelle's interviews to suddenly become intelligent and well thought out... and memorized.
10/19/06 @ 14:46
Comment from: Ghet Rheel [Visitor]
Banana Bread for Brains, Banana Boat Bill? The Wie endorsement deal has been a HUGE success - Nike made their money back (and then some) within months. Have you looked at Nike's numbers in their women's golf clothong line alone?
10/19/06 @ 19:32
Comment from: Temper Temper [Visitor]
I have not looked at Nike's financial reports lately so I don't know what, if any economic impact Michelle has had on there profits. One thing that I do know is that Nike did not become the brand it is today by associating itself with losers. Rest assured, profits aside Nike will not renew Michelle's contract if her results do not include some wins. As far as the women's clothing line being hot, I wouldn't be too proud of that line--It's nothing but skin-tight mini skirts and revealing tank tops, not that I don't like seeing a little skin on the course, but using a 16/17 year-old to market this slut wear is pretty low, even for Nike.
10/19/06 @ 21:44
Comment from: Jim C [Visitor]
Come on guys. Look who left Team Wie.
ROSS BERLIN. Doesn't that name ring a bell? He's the guy who was implicated by Greg Johnson as the hatchet man in the removal of Greg Johnson as Wie's caddy. Ross Berlin's effectiveness in his job was destroyed by the media coverage given to Greg Johnson's complaints. If his name recognition as the Greg Johnson hatchet man was ten times what it was for anything else, how was he to do his job effectively?
10/19/06 @ 22:43
Comment from: Bill [Visitor]
Lets see, if Bananna Boat Bill is correct, if Nared spent three years recruiting Wie for the swoosh, that would mean she had made contact with an agent, thus did she not fall under some kind of violation of amateur status? The would affect her if she won something, besides a USGA deal, they turn their backs on the rules if it affects their gates in the future...
Next she will appear at Stanford and somehow manipulate the NCAA to allow her to play in selected events for the Stanford Cardinal Women's Golf Team, as it would be good for college golf. Let them do it. Then the college girls could hate her as much as the LPGA Women supposidly do...
10/20/06 @ 12:14
Comment from: Bill [Visitor]
Temper Temper, do you realize you have insulted the greatest marketing group in the world...
Now realistically, do you really think they give a damn about Michelle and her image? If she grows 2 inches more, Hawaii will be showing... Nike would whore themselves with a 6 year old if it made them money. I won't wear the produce, even when offered for free, and refuse to allow the stuff in my golf shop...
10/20/06 @ 14:53
Comment from: Bad Joke [Visitor]
The greatest marketing group in the world is debeers.
10/21/06 @ 17:54
Comment from: Livestrong [Visitor]
Good point Bad Joke! Should we tell them the diamond markets dirty little secret? The one about their use of slave labor, no everybody already knows that one.
Diamonds are worthless! That's right those shiny littlre rocks that we pay so much for are essentially worthless lumps of coal. There are more diamonds in the world than grains of sand, but by withholding their "precious" commodity from the market they have created a false balance of supply and demand, thus making diamonds valuable.
10/26/06 @ 12:36 Leave a comment: |
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