It is arguably one of the most iconic golf photos in history, and certainly of the last half of the 20th Century: Payne Stewart’s fist pump after winning the 1999 U.S. Open at Pinehurst.

A key part of that victory – and of that photo – is the rather atypical putter that Stewart was clutching. It was a SeeMore Putter.

“A SayWhat Putter?” you ask. Well, let me tell you what you’ve been missing.

Not long after Stewart’s historic championship, I reviewed two new SeeMore models and found the apparently gimmicky alignment aid built into each one to be anything but gimmicky. In fact, I and the golfers I asked to test the putters found it to be deadly accurate and easy to use.

The RifleScope alignment technology developed by SeeMore is a two-toned shaft, the darker bottom-third of which covers a hallmark red dot between two white hashes on the back of the putter head when the face is square to the hole. Hide the dot beneath the shaft, and tah-dah!, you’re perfectly aligned.

On October 10th, SeeMore announced that it had been purchased by golf executives Jim Grundberg and Jason Pouliot. Grundberg and Pouliot were instrumental in the development, marketing and sales of the successful and revolutionary Odyssey and Never Compromise putter lines, growing Odyssey from a market share under 5% to over 40% before handing off the brand to Callaway in late 1999.

SeeMore’s growth over the past half-decade has been slower than expected, however the company points out that the SeeMore was tied for the number-one putter brand on the 2006 U.S. Ryder Cup Team. SeeMore devotee Zach Johnson’s putting performance on the first day was one of the few highlights for the battered U.S. squad.

With all of the alignment aids in putters these days, SeeMore’s stands out as one of the few truly unique innovations, and it deserves to reach a wider clientele. The recent sale should help that cause.

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