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5 comments

Comment from: Dave Marrandette [Visitor]
If Brittany is going to be on the Adams staff, I want to be on the Adams staff. I'm right up in that OF age group.
01/17/07 @ 07:58
Comment from: Baby Blue Eyes [Visitor] Email
Adams Golf has the stigma of 'old people' clubs. With the addition of Lincicombe, hopefully they can expand their target market.

Lincicombe is a lot hotter than most LPGA players out there.
01/17/07 @ 09:55
Comment from: Ron K [Visitor] Email
Not much into marketing and promotions are you Kiel? That over 40 group is the ones with the money. Look at what is populating the Country Clubs in your area and it won't be 20-somethings. Who has the liquid cash around the nation to be able to afford non essentials like "golf clubs" but maybe those that have been there, done that and have some extra laying around. And for onsite marketing, attend a Champions event and you'll find those guys being the diplomats and talking to the attendees about their stuff, as well as their caddies. Doubt you will see much of that out of the regular tour guys that from my experience think they know it all already and don't have to share. guys like Quigley and Eaks, and especially DA and Smyth are accessable. And that helps sell clubs and image. Don't expect Adams to ever try to follow the Nike line of marketing.

But I will have to admit, tossing in something to look at like Brit L can't hurt.

You and Ron Mon keep up the great golf blogs! Keeps golf on the brain until the snow leaves the ground.
01/17/07 @ 17:55
Comment from: Kiel Christianson [Visitor] Email
Ron--So you're saying women don't have expendable income? Or do guys like Eaks
reel in the over 40 women golfers, too?
I'm skeptical...
01/20/07 @ 00:30
Comment from: Ron K [Visitor] Email
I'm going to put my money on old men having a better chance of expendable cash flow over young ladies. No Eaks and Smyth don't reel in the 40ish women.....just that they make a lot better ambassadors of the game and the products. For a lot of the manufacturers, a wide range of "sponsored players" make sense. They have a wide line of equipment. Adams has always been strong with us old farts.
01/23/07 @ 21:33

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