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Are you gellin'? Gel inserts in irons might be the next big thing
Tuesday July 17, 2007 | 15:40:37 206 words, 5104 views
Equipment companies have begun peeking out from behind their monstrous 460cc driver heads, setting their sights on new iron technology. The next big design innovation might be something that sounds like it was prescribed by a podiatrist: Gel inserts. I recently took some test-swings with a cousin of the gel-insert technology, the Tour Edge Exotics EX-3 Irons. The back cavity of these irons is filled with a Thermal Plastic Elastomer insert, which lent a soft, buttery feel at contact. Now Cobra Golf has introduced the Transition-S irons ($699 graphite), which incorporate a softer silicone gel behind the clubface. Cleveland Golf has similarly introduced the CG Red and CG Gold irons ($699/$599), which have a “visco-elastic” compound insert behind the lower half of the clubface. Cleveland’s technology is even called “Gelback Technology.” The unfortunate connotation in my mind is the irritating Dr. Scholl’s gel shoe-insert commercials where very bad actors rhyme everything with “gellin’” in an almost cult-like incantation of podiatric peace. But I’ll tell you this, if these new gel-backed clubs do increase forgiveness and feel, and allow guys like me to hit more greens, then my biases, they will be dispellin’.
Comments:
You know, we're supposed to have better judgment in our middle age than you show here. What's next, Snoop Dog talk, with shizzle and dizzles thrown all over the place? I abhor the gellin' commercials, almost as much as I detested the Ball Go Far that Nike perpetrated a few years back. For God's Sake, quit the cult and return to Illinois. Now, on to the topic. Nice piece on the inserts. I am with Mizuno blades these days, my final go-round with "the knife" before I accept decline and switch to cavities. The gel may come, or it might have come and gone, by the time it's my turn.
Comment from: Kiel Christianson [Member]
And I thought old folks like you could read.
I called those commercials irritating, for Webster's sake. I envy your ability to even attempt to play with blades though. Quite an accomplishment considering your eyesight has declined to badly.
Comment from: BV [Visitor]
I've got an old set of Titleist blades that still see use. I usually pull them out for the round AFTER the one I shot close to par! Helps keep me humble!!! ;)
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