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Kiel Christianson   Kiel Christianson
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Small-company drivers CAN transform your golf game

Thursday November 29, 2007 | 22:08:15 365 words, 3798 views
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A while back, our normally perspicacious Ron Mon bestowed upon us his guide to greater distance. I was sad to see, though, that Ron’s sagacity failed him faster than John Daly’s self-control when he stumbled into his third point:

“3/ Get a big driver. I picked one up from a company whose name mimics that of a greek [sic] goddess. I purchased it after banging the same driver that belonged to a former player, and came to understand truly the changes that technology has wrought. There seem to be about four companies that make a life-altering driver, so limit your search to them. Sorry to be so frank, smaller companies.”

That’s a huge over-simplification. Did it hurt when you pulled it out of your butt?

It so happens that small companies make some of the best drivers on the market. As supporting evidence, consider SMT, a small company whose drivers recently fared quite well indeed at the 2007 Re/Max World Long Drive Championships, to wit:

–Longest drive of the championship: 408-yards with an SMT 455 Deep Bore
–Longest drive of the televised finals: 404-yards, 455 Deep Bore
–4th place, Open Division
–2nd & 4th place Women’s Division
–3rd place, Super Senior Division

And you know what, I’m not even going to prattle on about SMT’s top finishes in the 2007 South African Long Drive Championship or the Australian Championship. It’s just overkill.

Then there are component companies (gasp!), and their bargain-priced sticks that you get to put together yourself. One such big dog brought to my attention is the Golfsmith Snake Eyes Viper TI 464. This behemoth ($160 for the kit) was put in play by one Carrick Williams of Starkville, Miss., and the first words out of his mouth were: “Oh, my!”

Williams dropped his handicap 5 strokes in a couple of months after putting his self-made driver into his bag.

“I give full credit to that driver,” he says. “There are a lot of sub-400-yard par 4s on my home course, and I’m hitting wedge into all of them. That makes it a much easier game.”

So put that in your ball washer and pump it, all you small-company haters.

God bless the little guy (with the big drives)!

Comments:

Comment from: Bruce Stasch [Visitor] Email · http://www.golfgearnews.net
Kiel,

Excellent point. I think Ron Mon is great, but he's off the mark on the this one. 60% of all golf equipment is non-branded stuff and companies like SMT, Vulcan, Golfsmith, GolfWorks and others do make quality stuff. They just don't have the huge marketing muscle to get it into the hands of PGA shills.

Bruce
Permalink 12/01/07 @ 15:33
Comment from: Ron Mon [Member] Email
They also don't have the R&D money that the larger companies do. Much as we want the little engine that could to be our story, it doesn't always work out that way. I've played Alpha Reaction and other smaller company clubs. I suggest that SMT has those stats because they pay the long drive competitors to hit their clubs. The long drivers might be able to command the same money from Nike or Titleist, but I doubt it. However, it's certain that SMT and similar companies can probably not contract with a tour player as readily as they can with long drive competitors. For years, Mizuno couldn't pay squat, but players still used their equipment because it was so good. Now they can pay a bit more, and have a few players on staff. No one uses their drivers on tour, though. It's a complicated situation, and while I'm glad that I'm perspicacious and great, I can't say from personal experience that the smaller companies can hang with the bigger ones. However, I will confess that I have never conducted a thorough analysis of all equipment at once, so there might be a smaller-company driver that can swing like the one I'm currently using.
Permalink 12/01/07 @ 21:35

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