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FedEx Cup winner Vijay Singh played space-aged shafts (but they didn't save his arm)

Sunday October 12, 2008 | 11:19:37 472 words, 14203 views
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Way back on Sept. 28, 2004, I wrote the following about Element 21 (e21) Scandium shafts, after returning form the Fall PGA Expo in Las Vegas:

“… one of the most intriguing ‘revolutionary’ products was the Eagle One Pro Lite shaft by E21Golf (E21golf.com). What sets these apart, according E21’s Pete A’costa, is the use of Scandium, the 21st element in the periodic table. A’costa says the shafts are the lightest and longest metal shafts in the solar system. And I’ll admit, they did feel solid.”

With the close of the “thrilling” 2008 FedEx Cup race, it has been made public that Vijay Singh, winner of the Still-never-been-kissed Cup, was playing the e21 shafts in his irons. Here’s a snippet from the Canadian company’s Sept. 27 press release, in which Singh isn’t named, as the use of the e21 shafts is not an official endorsement:

“This player switched to the Scandium shafts in the summer of 2007 and has been using scandium shafts on an UNENDORSED basis since then.

“In a recent interview, the player attributed his wins to the accuracy of his irons, that have been shafted with Scandium shafts for over a year. This player has a reputation of being the hardest working professional golfer, hitting thousands of golf balls on the practice range daily and playing in numerous events worldwide each year. Following his switch to the Scandium shafts, he was quoted as saying that he experienced less vibration – and, therefore, less strain – in his elbows when he hits the Scandium shafts. He has suffered from an ongoing elbow injury, so the Scandium shafts, with vibration dampening ‘ShockBlok™’ technology, help keep that from flaring up.”

What is interesting here is that three days after the e21 press release (9-30-08), The U.K. newspaper The Mirror reported that Singh would be out for at least two months with a left elbow injury:

“World number three Vijay Singh is expected to be sidelined for at least two months because of an arm injury.

“Tendinitis in the Fijian’s left forearm has ruled him out of the Iskandar Johor Open in Malaysia from October 30-November 2 and the Champions Tournament in Shanghai from November 6-9.

“‘I am very disappointed to miss the Iskandar Johor Open and the HSBC event as I was looking forward to returning to Asia,’ the 45-year-old Singh said in a news release issued by the Asian Tour….”

My question, I guess, is doubled-edged: Did the e21 shafts protect Singh’s balky left elbow long enough for him to lock up the $10 FedEx Cup, or did they not protect him as much as they supposedly should have?

Getting an answer to this question will be tough, though, as players rarely discuss unendorsed equipment with the press (especially not tight-lipped Singh), and companies likewise keep mum about their unofficial player relationships when something bad happens.


Comments:

Comment from: Ron Mon [Member] Email · http://www.buffalogolfer.com
Do light and solid mean softening of the vibrations? Dr. Singh notwithstanding, it was irresponsible of the company to jump on the gravy train. I empathize with them, as e21 has not received the notoriety they anticipated after their space shot publicity stunt. They should pattern themselves after Mizuno, a company that kept quiet and produced a great product. A generation later, look at Mizuno now.
Permalink 10/12/08 @ 18:36
Comment from: Joe Golfer [Visitor] Email
What an asanine article by Kiel Christianson! Implying that the E21 shafts may have caused or contributed to his elbow problem is absurd. Singh is 45 years old and won the FedEx Cup playing the scandium shafts. Period. Who's to say that he would have even been able to compete during the 2008 season if he hadn't been playing the E21 shafts. Illogical, idiotic, irresonsible writing to knock the E21 product and infer that the shafts may have caused his injury. Kiel Christianson should do stand up comedy because his writing is a joke.
Permalink 10/13/08 @ 11:08
Comment from: Kiel Christianson [Member] Email · http://www.travelgolf.com/departments/authorarchives/christianson.htm
That's not what I said at all--if it came out that way, I apologize. I said that they didn't save his arm. But I should have included the following quote from the e21 press release:

"Scandium Sc Metal Shafts are manufactured using a proprietary 25-step production process to create a seamless, extruded shaft. Variable wall thickness and the alloy's high tensile strength results in a vibration dampening system called ShockBlok with 270% better shock attenuation than steel shafts that protects golfers' bodies, bones and joints."

The company's claim is that they protect golfer's bodies. And I simply asked, did they protect Singh long enough for him to win the FedEx Cup, or did they not? And I suggest it would ultimately hard to decide.

Permalink 10/13/08 @ 11:40
Comment from: Doctor Lars [Visitor] Email
Kiel Christianson! Can we safely say that Tiger Woods injury is due to him playing with Nike equipment? I'm sure if he was playing with anything else he would never have had an injury and won every tournament by 20+ strokes. Lets just take e21 and Nike off the market as they appear to cause severe injuries.
Permalink 10/13/08 @ 19:37
Comment from: Chip N Aputt [Visitor] · http://none
There is no need to even discuss such a "connection" since there obviously is none. Mr Christianson says, "The company's claim is that they protect golfer's bodies. And I simply asked, did they protect Singh long enough for him to win the FedEx Cup, or did they not? And I suggest it would ultimately hard to decide."
I would simply ask, what is the point in asking the question? I would also suggest there is no decision to be made on the matter. Unless Mr Christianson would like to take the time and trouble to ask VJ. Or perhaps he should just wait and see if he continues to use the shafts upon his return to the Tour?
Permalink 10/13/08 @ 20:54
Comment from: Kiel Christianson [Visitor] Email
Doctor Lars, you are no doctor, or you would not ask such a question. The point is simply this: A company makes a product, and SAYS in its press release that it protects golfers' bodies. So when a golfer who uses that equipment has an injury, the question becomes: Does the product work as suggested? Nike does not claim it protects people from knee injuries.

Chip N APutt is right, though: The only way to find out is to ask Vijay, as I also suggested, or to wait and see if he still uses them. I actually like e21's shafts very much--my limited experience with them has been good. But again, a company cannot say, "We helped the guy win the FedEx Cup" when the guy wins, but ignore an injury when they simultaneously say, "Our shafts protect golfers' bodies."
Permalink 10/13/08 @ 22:12
Comment from: Doctor Lars [Visitor] Email
Of course I'm no Doctor, but you shouldn't try to play one, that was all. The reality is that you have a headline reading "FedEx Cup winner Vijay Singh played space-aged shafts (but they didn't save his arm)". Now that seems to put the blame on his equipment. How do you know that he wouldn't been injured long ago if he didn't use e21? There are many types of products that protects people for various reasons. Does that mean no one ever gets injured because of it? I guess no one has ever been injured by a seat-belt. I think you should get all the facts before start blaming his equipment for not "protecting" him.
Permalink 10/14/08 @ 15:28

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