Evolve Golf's "Sweet Spot System" combines tee, driver, and Internet

As Equipment Editor here at WorldGolf.com, I see a lot of whiz-bang technology. But one of the more innovative - and unexpected - uses of technology I’ve seen has just been announced by Evolve Golf, maker of the Epoch Tee.

Evolve has put together a proprietary website that allows golfers to enter the make, model, and year of their driver to discover what the optimal depth is for teeing up their ball. The optimal depth, says Evolve, is one that aligns the center of the ball with the sweetspot of your driver.

The beta version of the website is easy to navigate and use. A few quirks need to be addressed in the final version though. More driver brands and models could be added. More importantly, though, the tee in the graphic appears with four dots, which only appear on the newest Epoch tees. (So if you’ve got a stockpile of older ones, you sort of have to guess.) Finally, the calculator returns results in the form of arrows pointing to spots on the tee, with legends like “Position 4″ or “Position 6″. But for Position 4, for example, the arrows point to the 3rd set of dots from the bottom, yet Position 6 is just one set of dots higher. In other words, it’s not clear how the arrows map onto the words.

Nevertheless, it’s an intriguing site.

Who would have thought the lowly tee would be the inspiration for such whiz-bangery?