Nike puts Tiger Woods at the golf public's fingertips
Until today, I had never just passed along a press release without a thorough filtering of said release through my sieve-like intellect and leaden wit. But in the case of the following whiz-bang, hi-tech, Tiger-licious Nike promo, I think I’ll let the press release do the talking. (I don’t want to omit or mangle any of the details.) So all of you who cannot get enough of the Striped One, here you go!
BEAVERTON, Ore. (May 7, 2009) – Nike Golf athlete Tiger Woods will be the focal point of a national Nike Golf consumer experience whereby golf fans will be able to tune in live to www.nikegolf.com as Woods provides his insights on how he approaches the game, golf equipment and other topics of interest.
Through the power of the Internet, Nike Golf will be connecting Woods with consumers all over the world in real time. From 7:00-8:00 p.m. EST on Tuesday, May 12, 2009,"Tiger Web Talkback” will feature Woods talking live to consumers in eight different cities in the U.S. from Orlando, Florida. For those golf fans who cannot be at any of these locations, they can watch this hour-long discussion live on www.nikegolf.com.
“I enjoy an opportunity to speak directly to golf fans. It’s cool to be able to do it through the cutting-edge technology of the web,” said Woods. “We are going to have a fun time and I look forward to sharing my views about different facets of the game,” said Woods.
“Tiger Web Talkback” is one part of a Nike Golf full-day consumer experience that will take place at eight stores in the U.S. In each of the eight locations, Nike Golf will be conducting equipment demos, long drive contests, footwear try-ons and in-store special offers. In addition to “Tiger Web Talkback,” consumers will also be able to hit Nike’s new adjustable driver, the SQ DYMO STR8-FIT.
“This is going to be a unique experience for consumers to interlace with our brand, to be inspired by Tiger, and to ignite their passion for golf,” said Mike Francis, U.S. General Manager of Nike Golf. “We are able to do this on a broad-reaching scale around the globe by taking advantage of the real-time, cutting-edge technology available today on the web.”
The eight stores are:
–Dicks Sporting Goods – Washington, D.C.
–Edwin Watts Golf – Palm Beach Gardens, Florida
–Evanston Country Club – Skokie, Illinois
–Golfsmith – Houston, Texas
–Golf Galaxy – Woodbury, Minnesota
–Haggin Oaks – Sacramento, California
–Harbor Links – Port Washington, New York
–Presidio Golf Course – San Francisco, California
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Not that Nike has made use of every Tiger Woods moment and although everything that they have achieved can be credited to Tiger, they have made some major mistakes. You cannot easily forget what Nike came out with after that amazing Tiger Woods chip-in at the 16th. It was as tasteless and meaningless as it could have been and wasted a great opportunity. Each time I look at that little ad (http://jaffejuice.typepad.com/Assets/NIKEAP-0642.wmv ) it makes me wonder who could have come up with such a stupid thing.
By the way, about the Tiger Woods interaction with fans - I logged in to their website and found nothing of any great use. At least their main website has no direct mention about what happened. If they can make it a regular feature it would be great - purely internet based. Effectively they just need to relay a discussion that Tiger has with ten ordinary golfers and that automatically will garner so many more eyeballs.