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6 comments

Comment from: Ken [Visitor]
Reminds me of how the World Football League was run...minimal network exposure, antagonizing the media, and non-existent marketing plan.

Bivens' LPGA truly lacks awareness of its audience.
2006-07-01 @ 20:46
Comment from: JONinFLA [Visitor]
Is there a tougher task then transforming a second-tier sport up to a global profile that matches the new level of LPGA players now on tour?

Bivens restrictions on content were aimed at photogs who distribute content by phone, internet, and electronic device. The old days of "photogs" taking "pictures" are long gone. The tour and the TV networks are not going to allow content gathering on course for the single reason of profit for a paper or magazine. Many other sports are finding themselves in similar situations, including the NFL who just banned sideline "photogs."

Bivens deserves a chance to do what she was asked to do, change what has been wrong with the LPGA and bring them up to speed in the international sports marketplace.
2006-07-02 @ 21:00
Comment from: Guest [Visitor]
Old school dies hard.
2006-07-03 @ 09:49
Comment from: Judge Smails [Visitor]
Here's something most don't perceive and even fewer would be willing to say: in general, women are terrible businessmen.

Without going into too much detail, they just don't have the necessary perspective, they don't see the big picture.
2006-07-04 @ 06:20
Comment from: Julleete [Visitor]
And I hope she(Bivens) didn't have anything to do with ESPN covering Michelle for only 2 minutes on Friday at the start of the US Open because that was "kinda stupid" as casual golf fans like myself turn off after that.

Does the LPGA or USGA randomly allocate tee times and could they not have given Michelle a later start to generate TV interest by the time ESPN or NBC comes on in the afternoon ?

Seems smart marketing to me but maybe Bivens can't figure that out yet

Julleete
2006-07-04 @ 16:00
Comment from: Bob [Visitor]
You 'guys' are nuts! You aren't qualified to write a blog let alone run a business.
2006-08-04 @ 00:03

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