Not since the days of Greg Norman has Cobra had a winner on tour. Back in the late 1980s, the Shark purchased the company and set about driving it to the heavens of popularity. After its sale to American Brands, and later to Acushnet, Cobra was relegated to second-class status, andits recognition and stock fell to the basement.

The great thing is, JB walks the walk on this one. He’s not just carrying the bag, wearing the hat, or playing different sticks while “waiting” for the company to develop a “signature” club for him. He had the driver, three metal and baffler utility club in his bag in Phoenix (how is that pronounced again, Pee-Honix? I LOVED that ad!)

If you check out the sole of the Cobra drivers, they appear to be very similier to the Titleist ones from the same parent company that cost so much. Similar pair of curved triangular weights, similar classic pear-shaped top. My guess is that these similarities will doubtless work to Cobra’s advantage this year.

Imagine a commercial with JB and DF (David Feherty, another company spokesman.) Distance and guile often combine to make a formidable team. It looks like a smooth ride in 2006 for the snake.

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