So Ernie Els signed with Callaway…big deal. Actually, it is, as he represents the second huge player signing on the guys tour in the last few years. In all honesty, though, I can’t blame Titleist…why pay these guys what they demand, as they are heading toward the downside of their marketing careers. In golf, it’s usually the young guns who command attention and adoration of a young, ready-to-spend, fan base. The older guys, like Phil and Ernie (married with children) are not sexy enough for Titleist to waste their breath.
I see it as similar to the NHL Salary Cap. Titleist will only spend so much, and if Ernie came with a better offer, then Wally Uihlein had no choice but to bid him farewell. Uihlein has no worries, as he can sign his kid Peter in a few years, right?
Have you purchased Callaway clubs lately because Phil uses them? Probably not. Chances are that you purchased them because a friend whose arse you want to kick owns them. We’re more likely to make these purchases based on REAL people in our lives, not figures. The younger, twenty-something, set is the likely one to spend the scratch for Phil and Ernie’s sake.
We know that Garcia left T for TM-A a few years ago. Wonder if Callaway will want a piece of him in a few years…by then, Phil will have left for Nickent or who knows where.
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