In a banal article devoid of intentional hilarity, GolfWeek’s Adam Schupak inadvertently gave me a chuckle for the 24 with the following elaboration:

In 2002, the Carlsbad, Calif.-based equipment maker acquired Maxfli and its patent portfolio (for urethane balls). TaylorMade, however, struggled to rejuvenate the venerable, but tired brand. To make matters worse, the inexpensive Maxfli Noodle ball – while commercially successful – cheapened Maxfli’s once-premium reputation.

Maxfli’s once-premium reputation? Step off! Not since the 1960s, lad. I was born in the 1960s, so most of those who remember Maxfli’s once-premium reputation are checking out babes and studs in retirement homes. As a wee lad myself, I sold recovered Blue Max’s to the golfers at the local public track for 25 cents a ball, 50 cents if they were in primo shape. The Royals and Gold Cups were the real balls, going for $1 a ball in tip-top shape.

The real story-outside-the-story is the purchase by Dick’s Sporting Goods of Maxfli. In the past few seasons, Dick’s has purchased two older names (Walter Hagen and Maxfli) and Golf Galaxy. I’m intrigued by the uncertainty of their tack; what they purchase next year will truly tip their hand.

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