Nike Golf celebrates U.S. Open In Colorway style
I’ll confess that I needed, desperately, to get the term “colorway” into the title of this entry. Until a day ago, I had no idea what a colorway was. Then, a blurb from Nike Golf arrived, detailing the new shoes and shirt that will commemorate the U.S. Open. In the ‘dust (short for “industry") there are stock colors and color blends (colorways.) These color combinations, most of which merge bands, swaths or splotches of color, define the trend and edge that an apparel company traverses. So now you know…
If you haven’t incorporated the terms “dry-fit” and “lunarlon” into your vocabulary, consider it. Nike’s premium fabric, the dry-fit, stretches and molds to your physique in a way unlike any other on the market can do. The colorway for the 2011 US Open at Congressional is a white-based shirt, detailed by horizontal bands of khaki and stripes of sky blue and gentle red. Tiny, triangular breather holes unite with the background white from the sternum down to enhance the ventilation system of the dry-fit technology. Lunarlon defines the cushioning system, highlighted by a critical heel pad, that makes the Nike Lunar Control as comfortable a shoe as exists on the market today. A solitary support structure of striated saddle streaks ensures focused support through the upper portion of the shoe. In other words, you’re locked in, walking on a pillow.
Here’s a look at that fine shoe:
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