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		<title>Ron Mon - Latest Comments on How to improve the Golf Digest US Open Challenge</title>
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			<title>Ron Mon [Member] in response to: How to improve the Golf Digest US Open Challenge</title>
			<pubDate>Mon, 15 Jun 2009 13:06:41 +0000</pubDate>
			<dc:creator>Ron Mon [Member]</dc:creator>
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			<description>Agreed.  Utilize the celebrities in some other fashion, perhaps the one (entertainment) for which they made their stake on this earth.  However, do you think that the ratings are going to be that much higher for a golf event whose results are known?  I doubt it.  The point of the contest is to sell advertising time, which they will sell with the one celebrity playing.  If ratings for celeb golf were important, the Celebrity Tour would outperform the PGA Tour, and it doesn&#039;t.</description>
			<content:encoded><![CDATA[Agreed.  Utilize the celebrities in some other fashion, perhaps the one (entertainment) for which they made their stake on this earth.  However, do you think that the ratings are going to be that much higher for a golf event whose results are known?  I doubt it.  The point of the contest is to sell advertising time, which they will sell with the one celebrity playing.  If ratings for celeb golf were important, the Celebrity Tour would outperform the PGA Tour, and it doesn't.]]></content:encoded>
			<link>http://www.travelgolf.com/blogs/ron.mon/2009/06/14/how_to_improve_the_golf_digest_us_open_c#c64888</link>
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			<title>Brandon [Member] in response to: How to improve the Golf Digest US Open Challenge</title>
			<pubDate>Mon, 15 Jun 2009 08:11:58 +0000</pubDate>
			<dc:creator>Brandon [Member]</dc:creator>
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			<description>That&#039;s why you&#039;ll never be a TV producer Ron Mon. celebrities = ratings. </description>
			<content:encoded><![CDATA[That's why you'll never be a TV producer Ron Mon. celebrities = ratings. ]]></content:encoded>
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