Ironhorse Golf Club in Illinois just doesn't get it
For all you golfers out there looking for honest, unbiased golf course reviews, let me give you a glimpse of what we here have to deal with sometimes. Kiel Christiansen wrote a good, objective review of the Ironhorse Golf Club in Tuscola, Illinois. It was overwhelmingly positive.
But, here comes director of golf Jerry Williams. He wants to nit and pick the few negatives Christiansen wrote about. For example, he didn’t like Christiansen’s comment about the flowers, for god’s sake.
“I don’t want quoted as saying, what many people are complaining about
…I just don’t think that is necessary,” Williams wrote in an e-mail. “We are trying to focus on the positive and improve this facility and I don’t want comment on any negative messages/issues.”
In other words, he doesn’t want YOU to know about anything that may affect your decision on whether or not you want to pay to play there. Who suffers? The golfing public, not the facility who takes their money. This doesn’t happen all that often, even on those reviews that are negative. But, every now and then, people like Williams come along, people who want to have EVERYTHING peaches and cream, even if there are negatives the public should know about.
I’ve always said the people who are the proudest and most confident of their facility are the ones who complain the least. Clearly, Williams and Ironhorse aren’t in that group.
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10 comments
Criticism is a part of being in the public eye, counting on them for your bottom line.
Ironhorse is well worth the fees to play a round or two.
WT
Tennessee
Jerry Williams
And keep in mind, the original article DID say the problem was being addressed, which is a compliment to their diligence.
1. Golf writers are not public relations writers, and sometimes we're going to piss people off.
And 2. Too many PGA members who run and work at golf courses expected golf writers to be public relations writers. When they finally figure out that No. 1 on this list is the bottom line, and that a golf writer is not their personal promotions manager, then they may actually focus on growing the game through their customers and stop expecting us to be their cheerleaders.
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