May 24

Callaway, Titleist, Ping: stop the bragging -- your fancy new clubs do nothing for golfers

A New York Times story confirms what most of us already know – despite all the new high-tech golf equipment, most of us still stink at the game.

The National Golf Foundation reports that Americans spent $4.7 billion in 2002 on new golf equipment, but the average score for the average golfer still stands at around 100, as it has for decades.

The more serious recreational golfers who turn their scores into the USGA have handicaps that have dropped just 0.5 strokes since 2000.

So all the big-head drivers, space-age materials and all those press releases from companies crowing about their latest innovations that will add mega-yards and incredible accuracy are just bogus. You could go out and shoot just as well with those old persimmon drivers in the back of your garage you haven’t used for years.

What a rip-off.

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12 comments

§ Erik J. Barzeski said on : 05/24/05 @ 08:41
Wow, such insight. That's sarcasm, of course...
§ Jennifer Mario® said on : 05/25/05 @ 11:02
Tim, I'm afraid I have to respectfully disagree. Among many of the improvements offered by golf club manufacturers are graphite shafts and perimeter-weighted irons. There's no question these clubs are easier to hit than old-fashioned blades. I know because I've tried.

And the improvements in women's clubs, well, there's just no comparison between what used to be available to what's available now.

That's not to say you're wrong about "most of us still stink at the game." That much I'll concede. But now even when we stink, we can still post rounds of 100 or better, whereas ten years ago, we'd probably just slink off the course in shame. Maybe that explains your statistic of average rounds still floating around 100. Because in the persimmon days, posting your actual score would be too embarrassing.
§ Ed Weatherby said on : 05/25/05 @ 12:20
Tim,

Spot on correct BUT...for the wrong reason.

The OEM club companies are only concerned with profits not equipment that will help the golfer improve their game.

Case in point, the average length of driver on the PGA tour is 44.5 in which is 1/2 in shorter than those golfers that shoot 100 day in and day out.

Tiger Woods has a 130 mph swing with a 43.5 in driver, Sooooo what makes YOU think you can hit that longer club?

You can't but in their frenzy for "My Club is longer than Yours" marketing they forget about the REAL person using the club.
§ dr mac said on : 05/25/05 @ 13:10
New callaway woods added 15-20yds to
my tee shots.
Of course if you can't hit them straight maybe you would be better
off investing in lessons.
§ Glen Erickson said on : 05/26/05 @ 10:09
Consider this, in terms of what these fancy new drivers are really worth.

The average player, let's call him "Johnny Spank", coughs up his $500 for a driver he has no clue how to use. (His perception is the retailer has just made a ton of money.) After a few rounds and some trips to the driving range, he appears back at the retail store he bought the club from. His poor golf swing has resulted in a couple of dents on the top of the clubhead.

The idiot retailer or golf pro sends the club back to the manufacturer, supposedly for review as a "warranty" issue. The manufacturer replaces the club free of charge.

My questions are...

If the manufacturer can afford to do this, what does the golf club really cost them to produce?

Why has "warranty" become nothing more than a 2-for-one sale?
§ John Slater said on : 05/26/05 @ 11:10
10 years ago I was invited to golf outings for "the giggle factor". My swing was something Charles Barkley could laugh at, and my scoring average was well above the nation's. My handicap just dropped to 16.7, and I get complimented by strangers at the range on my swing. I am using the same off-brand clubs I started with. What made the difference? Lessons.

This past weekend I purchased a whole new set of name-brand irons, woods and wedges. Do I expect my handicap to instantly drop to 6.7? No, in fact it may rise as I get used to the clubs.

I see that knucklehead Baldwin still has his head buried in the sand on this issue (but appears to be poking at least one eye out of the bunker, http://www.travelgolf.com/blogs/chris.baldwin/2005/05/20/no_lesson_yet_sure_but). I always enjoy beating status-obsessed doofi who have a $2500 bag of sticks, and pump ProV1s into the woods by the gross.

I am not a pro, or gain any compensation by having others take lessons. Just a true believer in having a qualified individual see just what the heck happens to my backswing when it leaves my field of vision.
§ Jason Woodmansee said on : 05/26/05 @ 17:22
Actually, I think you are correct -- Callaway, Titleist and Ping SHOULD stop bragging. I am glad that you did not include TaylorMade in that list of companies doing "nothing for golfers."

I am going to assume that it is because you recognize TaylorMade bringing the metalwood to market in 1979 has made a huge difference...
§ Scott Spears said on : 05/27/05 @ 10:09
The biggest problem with the statistics provided int the NYT article is that it seems to only focus on scores submitted for handicaping purposes, not all scores obtainable. Only a fraction of the whole golfing population actually keeps a handicap as it is. How "representative" is this population?

To balance the argument a bit, new gear does make it easier to get the ball going. It also makes it easier to get it going into trouble. I used a 400cc driver that looked like a sledge hammer for a while, but could never really get any of the "benifits" from it. Since I use small-headed blades anyway, I decided to go retro and pick up an older TM driver (360cc). This I actually enjoy hitting.
§ dave g said on : 05/27/05 @ 11:08
A good craftsman never blames his tools.
§ E Morrison said on : 05/29/05 @ 17:43
If you have a grooved swing that is good all the time. You may see benefits from some of the new equipment. Lessons would benefit the average golfer much better.
§ Eric Frappier said on : 05/30/05 @ 22:31
Instant gratification.

It is true that through equipment improvements we are longer of the tee. In 1980 Dan Pohl was the longest driver on tour with 274 yards average. In 2004 Hank Kuehne averaged 314 yards. Beter swing mechanics and better physical qualities play a role as well, but it can't be denied that new technology allows us to hit the ball further.

What it doesn't do is help us score better. 2 words: Chipping and Putting. Play a round of golf from the forward tees one day and you will see that your score will not change much. So why is the average golfer practicing hitting drivers more than any other club in the bag? The incredible feeling hitting a long one so pure down the middle is probably the most gratification most golfers will feel.

Buy a new driver which gives you a few more yards with a bucket of balls, and within an hour you will have hit some of the longest drives in your life. You will feel on top of the world, a rush. Without any true hard work. Instant gratification. That is what the manufacturers have understood. It isn't about scoring.

Playing well or scoring well on the other hand takes years with dedicated hours on the practice green and on the short-game area. How many hours do you think players shooting around 100 spend practicing shots 100 yards in? Unless they put in the time and effort they will be shooting around 100 all their lives.

So, thank god for new equipment that allows them to improve their distance without effort. The enthousiasm and hype these manufacturers bring to their game is what makes them come back and play golf. Their enthousiasm is extremely healthy for the game of golf and a necessity for the golf industry itself.

The hyped-up adds do not improve your score, but they make the game more exciting. And that in itself deserves our respect.
§ Richard said on : 05/31/05 @ 14:13
Some of the best golf I ever played was in my 20's using a brand new set of woods, irons and bag I bought at k-mart for $99. Since then, improvements in my game have all resulted from practice and improved mental discipline - not new golf club technologies. The latest golf club technologies won't ever fix a lack of touch or remove doubts from entering your pre-shot routine.