Golf in Italy -- food, wine and a press revolt
The Italian government is trying hard to promote its golf. The problem is, there are not that many golf courses, only about 200 or so in the whole country, and they are rather spread out.
So what do you do? You promote “Golf and more” – the “more” being basically food and wine. So far, some of the courses are good, they are just hours apart. Still, the Italians are never in a hurry, so you just take a slow drive through the Italian countryside, drink some wine, and play golf when you get there.
The only problem is, tourism officials want to get their moneys worth out of the journalists on a press trip going on now. They start them off at 7 a.m., play two or three courses spread hours apart, and then INSIST they eat dinner, which starts anywhere from 10 a.m. to midnight. Journalists who must file daily stories do not get into bed til 2 or 3 a.m. then it is back up at 6. Journalists, being a lazy bunch, dont like working 18 hour days, so there has been a press revolt.
“We are not going to dinner at midnight,” they say.
“Oh, but you must,” Italian tourism officials say. “You do not have a choice.”
It turns out, they do have a choice. They are not going. What will happen? I wonder what the inside of Italian jails look like. Stay tuned…
By the way, if this looks funny, it is because I am typing it on an Italian keyboard…
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it's a pity that you didn't enjoy your italian press trip. It must have been organized in southern Italy by somebody used to do it for tour operators and not journalists. Infact the schedule of your press trip is quite normal for a t.o. eductour. Anyway, I write just to say that northern regions like Piemonte, Lombardia, Emilia Romagna, Veneto and Tuscany, have 18 holes golf courses very close to each other. In Piedmont we have 15 courses connected by highways and it takes never more then 30 mins. drive (at a legal speed)from one to the other. I have organized for our golf federation a press trip in Piemonte for european journalists (UK, Sweden, Germany)and they enjoied it so much that they still mail me asking when we'll organize another one.
Finally, if you can, I would like to know who is the organizer of your press tour, in order to explain him what to do the next time. Please, be patient, we are a young golf destination and we don't deserve bad advertising from you just because of a bad press trip experience.
Thanks a lot for your kind invitation to Italy. Partly, it was a wonderful impression, but partly unfortunately also not so good. Especially the food was not like everybody expected. Everyone I spoke to said that he would prefer spaghetti and pizza, but unfortunately we never received that perfect dish. Furthermore, we spent too much time sitting in the bus and getting waterful feet. Sorry that I have to complain a little bit. I hope that maybe next time it will be more perfect. The wheather was fine, all your colleagues and you were very charming and very friendly, the golf courses excellent and the castles beautiful.
What I missed was to see something of Udine and especially Triest. I think that for people who have never been in Italy before, it would be very important to feel the Italian Way of Life because this is very special. This means to visit the beautiful cities, to eat the Italian specialities, to enjoy the incredible landscape and to have some rest to get all the impressions Italy has to offer.
I will write an article about Friaul in the October edition of the famous German "Golfmagazin". If I need some more information,
I will contact you soon. Please find enclosed some pictures I took during my stay.
Mit freundlichen Grüßen
with kind regards
GOLF FEE CARD Division
Fuerstenrieder Str. 105
D-80686 Muenchen (Germany)
Fax +49(89)58 41 45
Phone +49(89)56 67 23
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