Long-awaited column on LPGA Commissioner Carolyn Bivens now available!
Basically, my point is that she is quite possibly the worst sports commissioner in history. Anyone who alienates that many people is a terrible manager and should be sent packing.
And I don’t want to hear about how she has to be so tough to get the job done. You could say the same about John Bolton, and look at the lousy job he’s doing at the UN.
The fact is, she’s on the verge of turning a potential gold mine into a PR disaster.
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Good article about Biven...the "witch from inhuman resources"...I doubt there were many wet eyes when she left her last job. I know the type and unfortunately they are becoming very popular in American big business. The old "my way or the highway" seems to be the cool thing now days. Who said..."give them enough rope" etc.
Let the kid join the LPGA. Obviously, the public wants this. Let her play full time. Take advantage of the buzz. If she hasn't won in another year (which I doubt, but is looking more possible with each passing tournament), the buzz will be gone. Either Bivens has NFI what "marketing" is, or is a just an unlikable ratbag. Either way, she's screwing up the LPGA more each day.
She started by lecturing LPGA players to the effect that they should not criticize Wie who was their meal ticket. Then she got all snotty--if she doesn't want to be on the LPGA, maybe it is best that she just go her own way. Perhaps Wie hsd turned down an offer of membership or near membership in the LPGA in return for the right of Bivens to control what Wie did in non-LPGA events.
I'm sure Bivens supported the recent change in the World Rankings. She would not want a non-LPGA with a chance to be number one. The other Tours gladly supported the change.
Until the change, playing on lesser women's tours involved a risk of her dropping down in the ratings. Now with the minimum divisor of 35--playing on other women's tours can only help build up her ratings. The dynamics are now much more in favor of Michelle playing on other women's tours. Even if she doesn't win the tournament, she will almost certainly boost her world rating which has to be some kind of a plus for her.
With Wie playing in their tournaments. other tours could begin to make inroads into the LPGA's dominance.
Michelle's your meal ticket Ms Bivens and you are supposed to be a marketing whiz.
An excerpt from an interview
In Business Q and A
Pat Christenson, president of Las Vegas Events
Interviewed by Richard Velotta / Staff Writer
Las Vegas lost the Takefuji Classic LPGA golf tournament in April. Why did that fail and what efforts are being made to bring an LPGA event back to the city?
You know, I don't believe it failed and I don't agree with the commissioner in moving the event. It grew the last couple of years. The management of it improved tremendously in the last couple of years. I thought it was successful. You'll have to ask her (Commissioner Carolyn Bivens) why we lost it. I don't know what we can do to bring it back. I thought they did a good job. We'll support it if asked again.
(My way or the Highway?)
It is simply a technology and ownership issue that arose with the internet.
The TOA needs a wake-up call. Tournaments can, and will, move if the best interest of the tour is not taken into consideration. The care that the Trump group shows in its handling of the season finale is a great example of what level these tournaments need to achieve.
Michelle Wie is a fulltime high school student and her parents have made it clear she will finish school and play a limited schedule until then, revolving around some majors and summer events. We will see her sooon enough fulltime.
Bivens will come in, affect unpopular change, and move on. Then another cycle of golf-playing and hand-shaking commissioners can come aboard and make funny speeches and start to build consensus. From a business perspective, you better strike while the iron is hot, and lots of folks are just not going to get on the bus.
And make no doubt about it, the bus is leaving, with or without Dottie.
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