Now I’ve heard it all. A Myrtle Beach corporation is suing another for one of the most trite, overused and pretentious adjectives in all of golf:

Grande.

Note the silent “e” at the end of the word. More than one golf writer has called for the end of “Grande…Anything,” and here is Burroughs and Chapin Co. Inc. suing Signature Associates Inc. for using the stupid word in the latter’s plans to call a new condo development Grande Villas at the International Tour Golf links, according to Myrtle Beach Online.

B&C owns trademarks for eight names with the word “grande,” including Grande Dunes, and says its rival is illegally exploiting the word.

B&C should be ashamed, not just for the ridiculous lawsuit, but for also using the word eight too many times.

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