First of all, Michelle Wie needs to rid herself of these Nike clowns. No more corporate hacks traveling in her entourage. They give her bad advice and give the impression, correctly, that she isn’t a golfer so much as a walking product placement.

Her Nike manager is obviously a jackass. He was almost certainly involved in Wie’s dubious decision to quit the Ginn Tribute. The fact that she hit range balls the very next day, after this so-called debilitating injury, is an incredible insult to one of the LPGA’s most likeable players and greatest champions, Annika Sorenstam.

But, mostly, it’s her parents who are failing her. The insult to Sorenstam didn’t have to happen. Look, when I was 17 years old, I did similar stupid goofs, simply because I either didn’t know any better or didn’t have anyone around at the time to tell me I had certain obligations.

That’s what parents are for. At this point, I’m not certain her parents are any better than the Nike sharks.

She needs to find a moral and ethical compass, specifically, someone to teach her manners, the reasons for seeking out her hostess and the people who invite her to tournaments and explain to them her decisions.

She needs to be more candid in her interviews, instead of simply repeating in Valley girl language that she just wants to have fun. Hey, all girls just want to have fun. This girl, like it or not, is different.

The obscene amount of money she is making from product endorsements is a fusion of both her golfing ability and social image. She’s failing at both.

She needs to abandon this idea of playing with the men, until such time she proves she can do it without making a fool of herself. You would think even Nike, solely concerned with return on investment, would understand this.

In short, she needs to grow up and 17-year-olds need help with that.

I have a feeling Wie will become likeable again – when she hits 30.

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