Gatorade is coming out with a new product called Gatorade Tiger, “formulated for Tiger Woods in great tasting flavors he selected,” according to the company.
How did they come up with this? They tested his sweat.
According to Gatorade, Woods met with the “Gatorade Sports Science Institute.” There, they conducted a “sweat analysis” of Woods.
How’d you like to have that job?
After testing his sweat, which they found contained a small concentrate of kryptonite, they developed a “specialized hydration and nutrition strategy.”
Available in three “new and refreshing flavors.”
“Now that Gatorade Tiger is hitting store shelves, I am excited for everyone to try it,” says Tiger.
Yeah, can’t wait. Sweat like Tiger.
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And what's with the now? I know that as golf writers you know that Woods signed his nearly $100 million deal with Gatorade in the fall of 2007, right?
You'd think all three of you fell for the same lame press release or something.
What's coming tomorrow, a trio of Buick blogs?