Home » Column

To succeed in Scotland The Donald can't trump tradition

By Brandon Tucker, Managing Editor

ABERDEEN, Scotland - "A playboy with too much time on his hands." That's how one golf-course official I talked to in the Scottish Highlands views Donald Trump.

Trump site - Aberdeen
The locals are mixed on Donald Trump's ambitious plans for a massive golf resort north of Aberdeen.
«
Trump site - AberdeenTrump site - Aberdeen, ScotlandDonald Trump
»

Another questioned the U.S. mogul's wisdom in situating a proposed Trump resort on 1,000 acres just north of Aberdeen, subject to North Sea winds that are heavy even by Scottish standards.

"When the weather's bad here, it's usually worse down there," said David Corstophine of Nairn Golf Club.

Environmental activists fear the development will damage dunes that are a sanctuary for an abundance of wildlife.

But, as is often the case with The Donald, the real reason this plan is drawing criticism is its maestro's ego.

After personally touring the land in question with Trump's people in Aberdeen, it seems clear that he means well with this massive development, even if his good intentions are overshadowed by his swagger.

Why is Trump here? Because he honestly believes he can create a special golf course that will better the game. Golf is a passion of his, and he wants to leave a legacy.

I believe it too.

There's plenty of local support for the project, which has the potential to spark the Aberdeen region's economy and turn it into a bona fide golf destination rivaling any in Scotland.

"I'm sure everyone is expecting it to be 'Donald Trump: Las Vegas glitz and glamour,'" said Ronnie MacAskill, director of golf at Royal Aberdeen Golf Club. "But I'm sure he'll put the right people in and do it the right [way]. When he was here I got the impression his heart was in it.

"I'm excited about it. We [in Aberdeen] are all excited about it."

And let's not forget that Trump is a golf nut, as most recently evidenced in his Battle of the Sexes skins game on Governor's Island in New York. He knows golf, and he knows Scotland better than most people assume. His mother was born in Scotland and spent the first 20 years of her life here.

Trump's cocky demeanor puts off many of the more conservative, skeptical Scots he'll have to win over. The resort plan, being finalized by Trump International as of late October, is subject to review and approval by local officials. Project coordinators hope for passage next summer and groundbreaking shortly thereafter, with an eye toward a spring 2009 opening.

"It's our ambition to build the best course in Europe and maybe in the world," Trump said in one interview. "And I think we have the land to do it. ... I'm willing to spend the money to make it the finest course of its kind anywhere in the world."

That's the kind of quote designed to spark interest and sell timeshares, but it's also going to stir up locals in St. Andrews, Dornoch, Carnoustie, etc. History immortalized their clubs, not money or marketing. There weren't built with £500 million, but with legends, stories and time.

"What gives us the confidence is that nowhere in Great Britain or Ireland do the dunes and links exist in the quantity we have here," said Neil Hobday, manager of the Trump project. "The challenge is finding the best 18 holes out of the possible 72 that are naturally laid out there."

Trump exemplifies what much of the rest of the world finds irritating about America. He's egocentric. His projects are big and brash, his name and attitude bigger and brasher. It's also safe to assume the resort will be priced out of most Scots' budgets. Most clubs here are nonprofit and publicly funded. Members pay yearly dues between £300 and £1,000.

This wouldn't be the first course to break that mold. Loch Lomond Golf Club, Macdonald Hotel's Spey Valley Golf Course at Aviemore and Kingsbarns north of St. Andrews are all privately owned, have high green fees and turn profits.

Still, if Trump is going to cite his Scottish heritage as a factor in his decision to build here, he must honor the Scots' tremendous pride in tradition. The land is sacred. Change seems to come slower here than in most parts of Europe. Substance crushes style.

Kingsbarns, revered by most Scottish golfers, seems to have made this leap. Trump can too.

He has said his ultimate hope is for his course to host the British Open. That might sound farfetched now, but once upon a time Turnberry was just a nice links course with a ritzy hotel. Now it's a regular Open Championship stop.

To host the Open - a privilege earned, not bought - Trump's course will have to strike a chord with the Royal & Ancient. That will be done by winning the hearts and minds of Scotland, not the pockets.

I think Trump can succeed with this resort. Anyone who sees this incredible piece of land in person would agree. But if it opens with a 10-foot "Trump International" sign out front and giant waterfalls and dazzling out-of-place architecture within, I won't blame the locals if they don't embrace the place.

Brandon TuckerBrandon Tucker, Managing Editor

Brandon Tucker is the Managing Editor for Golf Channel Courses & Travel. To date, his golf travels have taken him to over two dozen countries and over 500 golf courses worldwide. While he's played some of the most prestigious courses in the world, Tucker's favorite way to play the game is on a great muni in under three hours. Follow Brandon on Twitter at @BrandonTucker.


 
Reader Comments / Reviews Leave a comment
  • Donald Trump golf course near Aberdeen

    graham a stanton wrote on: Aug 22, 2009

    I spent a lot of my working life in Aberdeen working with the oil industry and have special links with Aberdeen. I completely disagree that a person from the US should be able to buy the land there to build a golf course..there are enough of them in the uk to support all the enthusiasts. What happened to the local man who refused to sell his bit of land and property to Trump. Was he just walked over like the Americans like to do?? This should never have been allowed. There are many countries where land cannot be sold to other countries citizens and we should have the same policy. What has happened to the local planning authority??Have they accepted his proposals??The local people will definitely will not benifit as he claims ..just look what happened with the oil industry ...profits going back to other countries and at the same time the local cost of living rising to a level the local people cannot afford. I really feel that the Uk has gone too far in allowing rthis economic takeover...It is about time we stood up to this sort of economic bullying and kept people in there place...Certainly not being allowed to takeover some of the most unique countryside in the uk just to make more money for the US. Apart from that the dunes have been mentioned with respect to being eroded away ...Of course a golf course would improve them???? What a joke. They have been there for hundreds of years and will be there when Trump has gone for the rest of time. I am sure nature knows best. We dont need some sort of 'Trumped' up expert from the US to tell us that. Just hope that this does not get through our planning system.

    Reply

  • Trump knows what he's doin

    Paul Martin wrote on: Nov 27, 2006

    Trump isn't going to start ruling the local stomping ground. His mother is from Scotland, he loves golf and he's going to create a fantastic course for everyone to enjoy. What a great thing for this part of the country. Remember, is only a golf course not a mind field of brick, mortar and flashy lights.

    Reply

  • The Donald

    golf goddess wrote on: Nov 14, 2006

    "My goal is to build the best (fill in The Donald's spec project here) in (fill in skeptical country here), maybe even the world." Good old Trump. Always on message.
    Does anyone buy this #$#@ anymore?

    Reply

Dates: January 1, 2014 - December 31, 2014
Play four rounds and enjoy six nights of lodging with a full Scottish breakfast. Golf rounds include the St. Andrews New, Crail, Kingbarns and Dukes Golf Club. Optional extras: Play an additional round at Carnoustie, Gleneagles, St. Andrews Bay Kittocks/Torrance, St. Andrews Links, Jubilee or Castle. Carr Golf Travel can make an application to the Ballot for a round at the Old Course on behalf of a minimum of two golfers.
Price range: £1225