PRODUCT
PRESS RELEASES FROM THE MEDIA
Adidas Golf Introduces
New Brand Mark
CARLSBAD, Calif. (August 14, 2003) -- Adidas Golf has unveiled a new brand mark for footwear, apparel and accessories that will debut at retail in Spring 2004. The brand mark consists of a waving golf flag with three dark, horizontal stripes (a symbol synonymous with adidas) positioned beside adidas' well-known three-stripe performance brandmark.
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"Flags have been used to claim new territories and to crown mankind's greatest achievements," says Bob Maggiore, Marketing Manager for adidas Golf. "Adidas Golf's new brand mark symbolizes our commitment to reaching the highest level of performance and innovation in golf apparel, footwear and accessories."
The new brand mark will begin appearing on adidas Golf products and in consumer communications at the beginning of 2004, and will help to differentiate adidas Golf products from adidas' other sports products.
