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Newly Designed
SMART2 Fairway Woods

LOUISVILLE - Once thought to be an out of date head material, Louisville Golf has returned Persimmon as a choice for golfers. The world's leading manufacturer of wood-centric golf clubs, Louisville Golf has led a mini-revival thanks to designs like the SMART and SMART2 Persimmon Driver and the NIBLICK Persimmon Fairway Woods. The next addition to this critically acclaimed group of clubs is the SMART2 Persimmon Fairway Woods.

"We have always offered fairway woods to accompany our SMART drivers but have never spent the time on them like we have on our other clubs innovating and improving their design," said Mike Just, President of Louisville Golf. "We really took a hard look at our SMART2 fairway woods to see where we could improve them.

"What we decided to do was try to get the weight back and low of the clubhead. One advantage to having Persimmon to work with is we can move the weight around very easily."

Louisville Golf incorporated the new Copper Lift Rudder and a new soleplate design to move weight around in the clubhead. Fixed low under the soleplate and positioned in the back of the head, the Copper Lift Rudder eases lift and enhances the Gear Effect of Persimmon. The further back the center of gravity is placed on a Persimmon clubhead, the greater the Gear Effect.

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Gear Effect imparts self-correcting spin on balls mishit on the toe or heel. Persimmon due to its roll and bulge and center of gravity has more Gear Effect than clubs made out of metal.

"We are trying to change the perception that golfers have about Persimmon because it simply isn't true," said Josh Fischer, Vice President of Marketing. "Many golfers would greatly benefit from the feel and playability a Persimmon fairway wood would give them. The SMART2 just happens to be one of the best choices because we have made some improvements that you just couldn't do with a fairway metal."

The SMART2 Persimmon Fairway Woods comes in both right and left handed models and two stains: Mahogany and Blonde.