PRODUCT PRESS RELEASES FROM THE MEDIA
Sonartec breaks out
new driver, utility
woods for 2003
Their slogan is: "The Best Kept Secret on Tour."
However, if players continue to use little-known Sonartec's clubs
in ever-growing numbers, the company may have to find another
slogan.
Heading into just its fourth year in the golf equipment business,
Sonartec -- based in Carlsbad, Calif. -- has carved out a distinguished
niche in clubmaking. The company produces metalwoods only: drivers,
fairway woods and utility clubs.
With
its unique Driving Cavity sole design featured on all its clubs, Sonartec's
fairway woods have become especially popular among PGA TOUR players,
in particular its SS-03 deep face clubs. According to company figures,
more than 75 pros used Sonartec fairway woods on the PGA TOUR in 2002.
Most impressive, Sonartec finished third in total fairway woods in play
at the recent Ford Championship at Doral, ranking behind two other noted
Carlsbad manufacturers, TaylorMade and Callaway.
Most of the TOUR players using Sonartec clubs are non-endorsed
professionals, which makes quite a statement. Among the company's
TOUR staff, Nick Price heads the roster and provides considerable
input into the design of the clubs.
For 2003, Sonartec is introducing a new driver, the Super CV Pro
Titanium, and a line of utility woods called T.R.C., which stands
for Twin Rail Cavity.
In testing among a group of amateurs assembled by GolfWeb, skilled
players provided the most positive reviews for a variety of Sonartec
clubs. Feedback cited particular satisfaction with the set-up
of the clubs, plus "solid hit at impact", trajectory
and distance achieved.
Here is a closer look at selected Sonartec clubs for 2003.
DRIVER
At 305 cc, the Super CV Pro Titanium driver carries a rather
small head by today's standards. Still, it is larger than Sonartec's
Ti-01 Titanium driver, which checks in at 280cc.
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The Super CV Pro is meant to be more forgiving. It features a
tungsten-copper alloy weight in the back of the clubhead that,
along with the Driving Cavity, is designed to help get the ball
airborne with a high launch angle.
"This is our most forgiving driver," said Toru Kamatari,
president of Sonartec Golf.
Available with face lofts of 8, 9 and 10 degrees, suggested retail price for the driver is $395.
UTILITY WOODS
There are six lofts available in the T.R.C. utility wood series: 14, 16, 18, 20, 22 and 24 degrees.
The
T.R.C. clubs vary slightly from the Sonartec drivers and fairway
woods in that the Driving Cavity is surrounded by a twin rail
design. This is meant to aid shots from deep rough, sand, divots
and other tough lies. The club face, with less bulge and roll,
is geared to react more like an iron, while the rails help dig
into hard ground to improve ball striking.
Price had hands-on input in the development of the T.R.C. lineup, and the clubs are already in the bags of several pros.
List price for the T.R.C. utility woods is $265 each.
FAIRWAY WOODS
Sonartec excels by offering numerous options in fairway woods, based on players' skill levels and preferences.
The SS-01 series boasts a shallow face design for extreme forgiveness;
the SS-02 line is a mid-face model promising a combination of
forgiveness and control; the SS-03 series, the one most popular
on the PGA TOUR, offers deep face clubs for greater control and
workability.
All three series are available with a choice of lofts, shafts
and flexes.
Suggested retail price for the fairway woods is $265 each.
