FROM THE NEWSROOM

Delta signs agreement with Nicklaus Course
to create corporate course sponsorship

TravelGolf.com Staff Report

ATLANTA (Jan. 13, 2004) -- Delta Air Lines, the official airline of the PGA Tour, has signed exclusive one-year golf course sponsorship agreements with Chateau Elan Golf Course Resort and the Jack Nicklaus designed Bear's Best, which was ranked among the top 10 courses in America by Golf Magazine.

Developed by iNVISION Golf Group, the marketing agreement is the first of its kind within the golf industry. Some of the marketing features iNVISION has put in place include ongoing chances for customers to earn frequent flier miles through Delta's SkyMiles program, Delta Golf-branded pin flags, Delta's Sky magazine placement throughout the clubhouses, and upcoming on-site Delta ticket kiosks.

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With a network of 150 top-rated golf courses in 20 states, iNVISION is beginning to change the way the golf course industry looks at generating revenue, as well as providing new options for corporate sponsors interested in associating their brands with golf. Key to affecting these changes has been the Atlanta based firm's encouragement of both course owners and corporate clients to view the golf courses and adjacent facilities as advertising mediums/venues in and of themselves.

"The goal is to offer world leading companies like Delta the unique opportunity to reach America's golfers by sponsoring or branding top rated Championship golf courses and resorts across the United States for an entire year," said Jim Campbell, iNVISION's Vice President of Advertising Sales. "We want to create a comprehensive yet unintrusive integrated brand presence and overall feeling of course/sponsor partnership throughout the entire facility, at the same time keeping within the aesthetic of golf and enhancing the customer's overall experience."

The core components of Golf Course Sponsorship include:

- On course advertising such as the placement of the company logo/message on the pin flags, water coolers, tee boxes, and other pre existing structures.

- Off course presence of logo/products/message/promotional materials throughout the entire facility including clubhouse, locker room, and dining area.

- Extensive year around use of entire facility (on and off course) for events, marketing promotions, and demo days.

- Custom features based upon specific client needs.

Any opinions expressed above are those of the writer and do not necessarily represent the views of the management. The information in this story was accurate at the time of publication. All contact information, directions and prices should be confirmed directly with the golf course or resort before making reservations and/or travel plans.