Having long been a leisure activity for wealthy white men, the golf industry would not be suffering from low profits if it took into account that most women and many minorities simply can't afford the high greens fees that plague the industry.
Pricing too high for the market is often a problem of commodity based products, but the additional fact of discriminatory pricing (because of the embedded differentials between gender and racial status and income) is something the industry has yet to address.
Isn't it high time the golf industry recognized the differences that every other sport must address with regard to Title IX and the reasons for that legislation?
September 29, 2005
Simply select where you want to play, find a tee time deal, and golf now!